To rebel without cause is madness.
But we are not mad.
For we are rebels with cause, going rogue with purpose.
To build a better model.
To build better relationships.
To build more meaningful experiences.
To buck traditional thinking and do what’s best every time, in every situation for our partners.
Even if it breaks our backs.
We are driven by an obsession with helping brands grow. We do this by partnering with our clients to deeply understand their business, and the mindset of the target. Then we create and execute brand experiences which connect and disrupt, giving those who are there unforgettable moments, and those who weren’t there: hella FOMO.
Adidas US Open
The US Open has become more than just a world-class competition — it’s become a place to see and be seen. This year, Adidas helped guests look their best with a sneaker outpost in the thick of the action, showcasing the new and exclusive line of Billie Jean King shoes. Here, fans could purchase a new pair or transform an old one with realtime sneaker customizations by legendary artist Jake Danklefs. Fellow tennis legends BJK and Stan Smith stopped by to sign sneakers and posters and pose for photos with excited fans.
Agency Partner: TBWA\Chiat\Day
Blue Apron | Wine & Food Festival
In its first-ever sponsorship of the NY Wine and Food Festival, we helped Blue Apron create a world where anybody can be a chef: Blue York City. Inside this immersive space on the convention floor, we invited guests to taste some of the city’s best flavors, learn how to recreate them at home with live test kitchen demos, and to celebrate Blue pride with awesome swag and giveaways.
Agency Partner: CIVIC
JBL | Requestmas
To celebrate its new line of voice-activated, “request-granting” speakers, JBL created its own holiday just in time for the gift-shopping season: Requestmas. We kicked off the festivities with a live event for VIP guests, starring request sets by Andy Grammer and DMC. The celebration continued through the weekend at the Harman flagship store, where we created a larger-than-life JBL Speaker that granted musical requests and legendary gifts to participants.
Agency Partner: CIVIC
Puma | RS-X Photography Workshop
Puma partnered with famed photographer 1st (Brian Alcazar) to help spearhead a new campaign for the RS-X sneaker line. Thirty talented up and coming photographers were carefully selected by 1st for an intimate workshop and discovery session where he gave lessons on how to shoot in specific lighting elements and the use of incorporating props to capture the perfect photo. View Images
Agency Partner: Indigo Social
Videographer: Carlos Perez (@cpvision)
Adidas Real Madrid Kit Launch
Real Madrid is undoubtedly one of the most popular and valuable sports franchises in the world. To help announce the release of the teams third kit, Adidas brought the entire roster to NYC and invited every blog and sports news outlet imaginable to an undisclosed location.
Partnering with Parley, Adidas created an an eco-friendly jersey made entirely of recycled ocean plastics and hosted the one-time experience where press and fans were able to get a first in-hands look at the jersey and mingle with the athletes.
To add a little boost to the press shoot, EA Sports created a gaming lounge where athletes and guests can play the beta version of FIFA 19 featuring Ramos, Bael and the rest of the team in their new jerseys.
One Love | Love Better
One Love is an inspiring organization educating young people about healthy and unhealthy relationships. In February 2018, we had the privilege of partnering with them and TBWA/Chiat/Day to create a Valentine’s Day pop up shop in Soho which shocked, and then educated consumers. Instead of heart shaped balloons and fluffy stuffed animals, there were chocolates with weight shaming messages and jewelry with hidden tracking devices.
All to help raise awareness about abusive relationship. The content was powerful and the experience received international buzz… and we nabbed a Cannes Lion Bronze in Special Build to boot. But most importantly, we hope to have made an impact. During Pride, we also decked out ten Blue Apron pedicabs in branded rainbow pins and flags giving free rides to anybody in NYC and access to tasty treats at our pop up shop. View Images
TD Bank | High Line Honey Summer Harvest
TD Bank, the Premier Green Sponsor of the Highline, wanted to raise awareness about the plight of the honey bee and educate New Yorkers on the impact they have on our parks and greenery. They tapped local Beekeeper Andrew Cote to bring 3 Million honey bees to the High Line to enhance pollination and bring more flowers and greenery to NYC. To celebrate this initiative, we partnered with TD Bank to create the High Line Honey Summer Harvest event, with local beekeeper educational seminars, a live flower wall centerpiece, custom ice pops and shaved ice with High Line Honey, flavored honey tastings, and educational content.
To help drive awareness, the weeks before we partnered with artisanal popsicle experts People’s Pops and sent them gallons of honey from a local beekeeper to create limited edition “ginger honey pops.” Then we created an environmentally friendly Honey Pop truck to hand out the cool sweets and get the public excited about the big day.
Blue Apron | Movie Night
Blue Apron hit us up to help them give love to a few of their growing markets. And what says love more than family time and feasting? Nothing, just ask grandma trust! We brought an epic movie night in the park to Austin, Dallas and Minneapolis with bites from upcoming recipes for families to enjoy complete with a popcorn DIY flavor zone with Blue Apron spice blends.
To add to the fun we set up lawn games and an interactive social wall to get families talking about what makes eating together so special. During Pride, we also decked out ten Blue Apron pedicabs in branded rainbow pins and flags giving free rides to anybody in NYC and access to tasty treats at our pop up shop.
Blue Apron | Grill Dads
To help promote a new partnership between Blue Apron and BN Ranch, we took a guerilla approach, converting the facade of the NYC Blue Apron pop up shop to advertise their new meat selection.
Then we sent a teams of “dads” out into the streets with blue aprons, chefs hats and custom built Blue Apron BBQ grills to help drive awareness back to the shop. During Pride, we also decked out ten Blue Apron pedicabs in branded rainbow pins and flags giving free rides to anybody in NYC and access to tasty treats at our pop up shop.